Is Trip.com Group Limited (TCOM) Undervalued? Valuation & Fair Price

Trip.com Group Limited stands as a leading global travel service provider, operating extensively both within China and across international markets. Through its various subsidiaries, the company offers a comprehensive spectrum of travel-related solutions. As a booking intermediary, it facilitates hotel accommodations and air ticket purchases, complementing these with access to train, long-distance bus, and ferry tickets. The firm enhances the travel experience with various value-added services, including a range of travel insurance products (covering aspects like flight delays, accidents, and baggage loss), along with conveniences such as ticket delivery, online check-in, seat selection, expedited security, real-time flight tracking, and airport VIP lounge access. Catering to leisure travelers, Trip.com Group curates diverse packaged tour products, from organized group excursions and semi-private trips to fully customized itineraries. These packages incorporate various transportation options, including air and cruise travel, as well as bus and car rental services. Furthermore, its in-destination offerings are extensive, providing local transportation, activity and attraction tickets, additional insurance, visa assistance, and professional tour guides. The company also provides integrated travel packages that combine transportation and lodging seamlessly. For its corporate clientele, Trip.com Group delivers tailored solutions encompassing business visits, incentive travel programs, and comprehensive meeting and conference planning. These services are supported by advanced travel data collection and analysis, alongside industry benchmarking. A cornerstone of its corporate offering is the Corporate Travel Management System, an online platform that integrates information management, booking and authorization workflows, inquiry functionalities, and detailed travel reporting. Beyond its core travel services, the company has diversified into online advertising and financial services, offering marketing planning and travel media solutions. Trip.com Group operates under a portfolio of widely recognized brands, including Ctrip, Qunar, Trip.com, and Skyscanner. The company was founded in 1999 and was previously known as Ctrip.com International, Ltd. before officially changing its name to Trip.com Group Limited in October 2019. Its global headquarters are situated in Singapore.