Deckers Outdoor Corporation
DECKConsumer Cyclical · Apparel - Footwear & Accessories · NYSE
$87.02
P/E 12.9×
Is Deckers Outdoor Corporation (DECK) Undervalued? Valuation & Fair Price
At $87.02, the frameworks are split on Deckers Outdoor Corporation today — Warren Buffett and Peter Lynch rate it Buy, Phil Town (Rule #1) rates it Avoid, and Benjamin Graham rates it Hold. Each model calculates its own fair value and margin of safety; create a free account to see the exact buy price behind every verdict.
Valuo fair-value verdict
Deckers Outdoor Corporation looks 156% undervalued
DECK trades at $87.02 versus a blended fair value of $222.83 across 4 investor frameworks. That's a 156% margin of safety to our estimate — the exact buy-below price from each framework is below.
The four investor lenses
See how each legend judges DECK
Pick a lens — the fair-value rail and its checklist update. The exact prices unlock with a free account.
Buffett: Wonderful businesses at a fair price — moat, high returns on capital, owner earnings.
Where Buffett marks fair value — the exact price is in the full analysis.
Buffett's checklist
Return on Equity
ROE Consistency
ROE Quality (Low Leverage)
Debt Levels
The full checklist, the exact fair value, and all four lenses side by side
Unlock free →The six questions · DECK
signal free · score locked
- Is it cheap enough?Strong
A great business at the wrong price is still a bad buy.
Price score — free accountP/E · PEG
- Is this a good business?Mixed
Returns on capital, margins, and the cash they throw off.
Quality score — free accountROIC · margins
- Can it survive a bad year?Strong
Debt, liquidity, and balance-sheet resilience.
Safety score — free accountDebt · liquidity
- Are the numbers honest?Strong
Whether reported profit is backed by real cash.
Integrity score — free accountCash-backed profit
- Is it getting better?Strong
Revenue, earnings, and cash-flow trajectory.
Growth score — free accountRevenue · earnings
- Who runs it — and are they buying?Mixed
Capital allocation, dilution, and insider conviction.
Stewardship score — free accountDilution · insiders
Strong on Price, Safety, Integrity, Growth.
Inside · Price
Price is what you pay for the cash a business earns. Roughly under ~15× earnings is cheap; over ~30× the market is already pricing in strong growth, so you need that growth to show up.
The exact number, the reference bands, and each legend's take unlock free.
Insider & congress activity
Are insiders buying DECK?
Over recent SEC Form 4 filings, DECK insiders bought $0 and sold $1.2M of stock across 8 open-market trades. Insiders sell for many reasons, but they buy for one.
| Insider | Action | Shares | Value | Date |
|---|---|---|---|---|
| Shanahan Lauri Mdirector | Sell | 4,682 | $538K | Feb 13, 2026 |
| Spangenberg AnnePresident, Fashion Lifestyle | Sell | 4,063 | $471K | Feb 13, 2026 |
| Spring-Green RobinPresident, Hoka | Sell | 347 | $39K | Feb 13, 2026 |
| Ogbechie AngelaChief Supply Chain Officer | Sell | 504 | $41K | Oct 31, 2025 |
| Ogbechie AngelaChief Supply Chain Officer | Sell | 956 | $78K | Oct 31, 2025 |
Members of Congress have also reported 50 trades in DECK. See the full insider & congress timeline.
Source: SEC Form 4 filings. Open-market buys & sells only. Not investment advice.
See the interactive insider chart & every tradeBear · base · bull
Three ways DECK could play out
A fair-value target for each scenario, with the assumptions behind it.
Bear case
Bear case price target — free accountGrowth disappoints and the multiple compresses — the downside if things go wrong.
Base case
Base case price target — free accountThe most likely path given current fundamentals — the scenario to anchor on.
Bull case
Bull case price target — free accountExecution beats expectations and growth holds — the upside if things go right.
Company financials
5-Year Financials
Income statement highlights — annual, USD
| Metric | 2026 | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| Revenue | $5.5B | $5.0B | $4.3B | $3.6B | $3.2B |
| Rev. Growth | +9.8% | +16.3% | +18.2% | +15.1% | — |
| Net Income | $1.0B | $966M | $760M | $517M | $452M |
| Net Margin | 18.7% | 19.4% | 17.7% | 14.2% | 14.3% |
| EPS (Diluted) | $7.04 | $6.36 | $4.89 | $3.25 | $2.74 |
About Deckers Outdoor Corporation
CEO
Stefano Caroti
Sector
Consumer Cyclical
Industry
Apparel - Footwear & Accessories
Website
www.deckers.comDeckers Outdoor Corporation, operating with its subsidiaries, is a global enterprise dedicated to the creation, promotion, and distribution of footwear, apparel, and accessories. Its product lines serve both casual everyday needs and specialized high-performance activities. The company manages a portfolio of prominent brands: Under the UGG label, it offers premium footwear, clothing, and related items. Teva is known for its range of sandals, shoes, and boots. Sanuk provides comfortable, relaxed casual shoes and sandals. For the athletic segment, particularly ultra-runners and other athletes, Hoka supplies specialized footwear and apparel. Lastly, Koolaburra features fashionable casual footwear, often incorporating plush materials. Deckers employs a multi-faceted sales approach. Its products are available through wholesale channels, including major department stores, independent outdoor and action sports retailers, large national retail chains, and various third-party online platforms. Concurrently, the company engages directly with consumers via its own network of physical retail outlets and e-commerce websites. Globally, Deckers extends its reach across the United States, Europe, Asia-Pacific, Canada, and Latin America, leveraging a broad network of distributors and retailers. As of March 31, 2022, its direct-to-consumer footprint included 149 retail locations worldwide, comprising 75 concept stores and 74 outlet stores. Established in 1973, Deckers Outdoor Corporation maintains its corporate headquarters in Goleta, California.
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- Today's price vs. four fair-value marks
- Insider & congress activity
- 5-year financials
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- Reverse-DCF implied growth + bear/base/bull
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Data as of Oct 19, 2026. Sourced from SEC filings & Financial Modeling Prep.
Educational Use Only · Not Financial Advice
Analysis, scores, valuations, and buy zones are derived from publicly documented investor frameworks (Buffett, Lynch, Benjamin Graham, Phil Town) for learning purposes only. They are not recommendations from licensed financial advisors. Past performance does not guarantee future results. Prices may be delayed up to 15 minutes. Always conduct your own research before making any investment decisions.