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Glossary
Value investing terms, in plain English
The vocabulary behind every Valuo verdict — defined clearly, with links to the formulas that use them.
- Intrinsic value What a business is truly worth
- The true worth of a business based on the cash it will generate over its life, discounted to today's dollars — as opposed to its current market price. Estimated with a DCF model.
- Discounted cash flow (DCF) Valuing future cash in today's dollars
- A valuation method that projects a company's future free cash flow and discounts it back to the present using a required rate of return, then sums it to estimate intrinsic value. See the full walkthrough.
- Free cash flow (FCF) Cash left over for owners
- Operating cash flow minus capital expenditures — the cash a business truly has left over for its owners after funding its operations and reinvestment.
- Margin of safety Buying below your estimate of value
- The discount between a stock's price and your estimate of its intrinsic value. Buying with a margin of safety (often 25–50%) protects you when your assumptions turn out too optimistic. Benjamin Graham called it the three most important words in investing.
- Graham Number A deep-value price ceiling
- The square root of (22.5 × EPS × book value per share) — Benjamin Graham's estimate of the maximum price a defensive investor should pay. A price below it signals statistical undervaluation. Why 22.5?
- PEG ratio Price relative to growth
- The price-to-earnings ratio divided by the earnings growth rate. A PEG near 1.0 suggests a stock is fairly priced for its growth.
- PEGY ratio PEG, plus dividends
- The price-to-earnings ratio divided by the sum of the earnings growth rate and the dividend yield. Popularized by Peter Lynch, a PEGY at or below 1.0 suggests reasonably priced growth plus income. Learn more.
- Dividend yield Annual dividend as a % of price
- A company's annual dividend per share expressed as a percentage of its current share price.
- Sticker price (Rule #1) Phil Town's fair value
- Phil Town's estimate of a stock's fair value: projected future earnings turned into a future price, discounted back to today. Rule #1 only buys at roughly half the sticker price — a 50% margin of safety.
- Discount rate Your required rate of return
- The rate used to convert future cash flows into present value in a DCF. It reflects the return an investor requires and the riskiness of the cash flows; a higher rate lowers intrinsic value.
- Terminal value Value beyond the forecast
- In a DCF, the estimated value of all cash flows beyond the explicit projection window, usually via a modest perpetual growth rate. Because it can dominate the total, its growth assumption is kept conservative.
- Economic moat A durable competitive advantage
- A structural advantage — brand, network effects, switching costs, cost advantages, or scale — that protects a company's profits from competitors over time. Central to Warren Buffett's quality test.
- Reverse DCF What the price implies
- Runs a DCF backwards: instead of estimating value from growth, it solves for the growth rate the current price already implies — showing what expectations are baked into the stock today.
- Composite score Overall business quality, 0–100
- Valuo's at-a-glance read of overall business quality across all four frameworks. It measures quality — not whether the stock is cheap today, which is shown separately as margin of safety.
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