Rollins, Inc.
ROLConsumer Cyclical · Specialty Business Services · NYSE
$34.66
P/E 33.2×
Is Rollins, Inc. (ROL) Undervalued? Valuation & Fair Price
At $34.66, 3 of the 4 frameworks would pass on Rollins, Inc. today — Warren Buffett, Benjamin Graham, and Phil Town (Rule #1) rate it Avoid and Peter Lynch rates it Hold. Each model calculates its own fair value and margin of safety; create a free account to see the exact buy price behind every verdict.
Valuo fair-value verdict
Rollins, Inc. looks 59% overvalued
ROL trades at $34.66 versus a blended fair value of $14.18 across 4 investor frameworks. That's a 59% premium over our estimate — the exact buy-below price from each framework is below.
The four investor lenses
See how each legend judges ROL
Pick a lens — the fair-value rail and its checklist update. The exact prices unlock with a free account.
Buffett: Wonderful businesses at a fair price — moat, high returns on capital, owner earnings.
Where Buffett marks fair value — the exact price is in the full analysis.
Buffett's checklist
Return on Equity
ROE Consistency
ROE Quality (Low Leverage)
Debt Levels
The full checklist, the exact fair value, and all four lenses side by side
Unlock free →The six questions · ROL
signal free · score locked
- Is it cheap enough?Weak
A great business at the wrong price is still a bad buy.
Price score — free accountP/E · PEG
- Is this a good business?Strong
Returns on capital, margins, and the cash they throw off.
Quality score — free accountROIC · margins
- Can it survive a bad year?Mixed
Debt, liquidity, and balance-sheet resilience.
Safety score — free accountDebt · liquidity
- Are the numbers honest?Strong
Whether reported profit is backed by real cash.
Integrity score — free accountCash-backed profit
- Is it getting better?Strong
Revenue, earnings, and cash-flow trajectory.
Growth score — free accountRevenue · earnings
- Who runs it — and are they buying?Strong
Capital allocation, dilution, and insider conviction.
Stewardship score — free accountDilution · insiders
Strong on Quality, Integrity, Growth, Stewardship; weak on Price.
Inside · Price
Price is what you pay for the cash a business earns. Roughly under ~15× earnings is cheap; over ~30× the market is already pricing in strong growth, so you need that growth to show up.
The exact number, the reference bands, and each legend's take unlock free.
Insider & congress activity
Are insiders buying ROL?
Over recent SEC Form 4 filings, ROL insiders bought $99.9M and sold $3.4B of stock across 27 open-market trades. Insiders sell for many reasons, but they buy for one.
| Insider | Action | Shares | Value | Date |
|---|---|---|---|---|
| R. Randall Rollins Voting Trust U/A Dated August 25, 199410 percent owner | Buy | 1,444,402 | $50.0M | Oct 29, 2026 |
| LOR INC10 percent owner | Buy | 1,444,402 | $50.0M | Oct 29, 2026 |
| Chandler Elizabeth BCLO, GC, CORPORATE SECRETARY | Sell | 14,201 | $843K | Feb 25, 2026 |
| ROLLINS GARY WEXECUTIVE CHAIRMAN EMERITUS | Sell | 10,355 | $651K | Jan 28, 2026 |
| Chandler Elizabeth BCLO, GC, CORPORATE SECRETARY | Sell | 1,329 | $84K | Jan 28, 2026 |
Members of Congress have also reported 22 trades in ROL. See the full insider & congress timeline.
Source: SEC Form 4 filings. Open-market buys & sells only. Not investment advice.
See the interactive insider chart & every tradeBear · base · bull
Three ways ROL could play out
A fair-value target for each scenario, with the assumptions behind it.
Bear case
Bear case price target — free accountGrowth disappoints and the multiple compresses — the downside if things go wrong.
Base case
Base case price target — free accountThe most likely path given current fundamentals — the scenario to anchor on.
Bull case
Bull case price target — free accountExecution beats expectations and growth holds — the upside if things go right.
Company financials
5-Year Financials
Income statement highlights — annual, USD
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | $3.8B | $3.4B | $3.1B | $2.7B | $2.4B |
| Rev. Growth | +11.0% | +10.3% | +14.0% | +11.2% | — |
| Net Income | $527M | $466M | $435M | $369M | $357M |
| Net Margin | 14.0% | 13.8% | 14.2% | 13.7% | 14.7% |
| EPS (Diluted) | $1.09 | $0.96 | $0.89 | $0.75 | $0.72 |
About Rollins, Inc.
CEO
Jerry E. Gahlhoff Jr.
Sector
Consumer Cyclical
Industry
Specialty Business Services
Website
www.rollins.comRollins, Inc. operates a network of subsidiaries that specialize in delivering pest and wildlife management solutions to a diverse clientele, encompassing both homeowners and commercial enterprises, throughout the United States and globally. For residential properties, the company offers comprehensive pest control, safeguarding homes from prevalent invaders such as rodents, insects, and other nuisance animals. Furthermore, it devises tailored pest management strategies for various business sectors, including healthcare, foodservice, and logistics. Beyond standard pest solutions, Rollins, Inc. also provides a range of termite defense options, from conventional treatments to baiting systems, alongside other complementary services. The firm serves its customers directly through its own operations as well as through its extensive franchisee network. Established in 1948, Rollins, Inc. maintains its headquarters in Atlanta, Georgia.
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- The verdict + the six-question shape
- Today's price vs. four fair-value marks
- Insider & congress activity
- 5-year financials
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- Reverse-DCF implied growth + bear/base/bull
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Data as of Nov 2, 2026. Sourced from SEC filings & Financial Modeling Prep.
Educational Use Only · Not Financial Advice
Analysis, scores, valuations, and buy zones are derived from publicly documented investor frameworks (Buffett, Lynch, Benjamin Graham, Phil Town) for learning purposes only. They are not recommendations from licensed financial advisors. Past performance does not guarantee future results. Prices may be delayed up to 15 minutes. Always conduct your own research before making any investment decisions.