Is Rollins, Inc. (ROL) Undervalued? Valuation & Fair Price
At $33.53, 3 of the 4 frameworks would pass on Rollins, Inc. today — Warren Buffett, Benjamin Graham, and Phil Town (Rule #1) rate it Avoid and Peter Lynch rates it Hold. Each model calculates its own fair value and margin of safety; create a free account to see the exact buy price behind every verdict.
Rollins, Inc.
ROLConsumer Cyclical · Specialty Business Services · NYSE
$33.53
P/E 33.2×
CEO
Jerry E. Gahlhoff Jr.
Sector
Consumer Cyclical
Industry
Specialty Business Services
Website
www.rollins.comRollins, Inc. operates a network of subsidiaries that specialize in delivering pest and wildlife management solutions to a diverse clientele, encompassing both homeowners and commercial enterprises, throughout the United States and globally. For residential properties, the company offers comprehensive pest control, safeguarding homes from prevalent invaders such as rodents, insects, and other nuisance animals. Furthermore, it devises tailored pest management strategies for various business sectors, including healthcare, foodservice, and logistics. Beyond standard pest solutions, Rollins, Inc. also provides a range of termite defense options, from conventional treatments to baiting systems, alongside other complementary services. The firm serves its customers directly through its own operations as well as through its extensive franchisee network. Established in 1948, Rollins, Inc. maintains its headquarters in Atlanta, Georgia.
Investor scorecard
How the four investors rate Rollins, Inc.
3 of 4 frameworks urge caution
Investor model analysis
Details lockedAt $33.53, 3 of 4 frameworks say Avoid
Intrinsic Value (DCF)
Warren Buffett's valuation model · select an investor above to switch
Intrinsic Value
Locked — upgrade to viewBuy Below
Locked — upgrade to viewStrong Buy
Locked — upgrade to viewMargin of Safety
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Insider & congress activity
Are insiders buying ROL?
Over recent SEC Form 4 filings, ROL insiders bought $0 and sold $3.4B of stock across 27 open-market trades. Insiders sell for many reasons, but they buy for one.
| Insider | Action | Shares | Value | Date |
|---|---|---|---|---|
| Chandler Elizabeth BCLO, GC, CORPORATE SECRETARY | Sell | 14,201 | $843K | Feb 25, 2026 |
| ROLLINS GARY WEXECUTIVE CHAIRMAN EMERITUS | Sell | 10,355 | $651K | Jan 28, 2026 |
| Chandler Elizabeth BCLO, GC, CORPORATE SECRETARY | Sell | 1,329 | $84K | Jan 28, 2026 |
| Tesh Thomas DChief Admin. Officer | Sell | 323 | $20K | Jan 28, 2026 |
| Gahlhoff Jerry Jr.PRESIDENT & CEO | Sell | 1,307 | $82K | Jan 28, 2026 |
Members of Congress have also reported 19 trades in ROL. See the full insider & congress timeline.
Source: SEC Form 4 filings. Open-market buys & sells only. Not investment advice.
See the interactive insider chart & every tradeScenario analysis
Bear, base & bull
Three growth assumptions, three fair values — and where today's price lands
What's working
Key strengths
Identified by Buffett framework analysis
Return on Equity
ROE Consistency
ROE Quality (Low Leverage)
Risk factors & concerns — free account
UnlockCompany financials
5-Year Financials
Income statement highlights — annual, USD
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | $3.8B | $3.4B | $3.1B | $2.7B | $2.4B |
| Rev. Growth | +11.0% | +10.3% | +14.0% | +11.2% | — |
| Net Income | $527M | $466M | $435M | $369M | $357M |
| Net Margin | 14.0% | 13.8% | 14.2% | 13.7% | 14.7% |
| EPS (Diluted) | $1.09 | $0.96 | $0.89 | $0.75 | $0.72 |
| Free Cash Flow | Locked — upgrade to view | Locked — upgrade to view | Locked — upgrade to view | Locked — upgrade to view | Locked — upgrade to view |
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Educational Use Only · Not Financial Advice
Analysis, scores, valuations, and buy zones are derived from publicly documented investor frameworks (Buffett, Lynch, Benjamin Graham, Phil Town) for learning purposes only. They are not recommendations from licensed financial advisors. Past performance does not guarantee future results. Prices may be delayed up to 15 minutes. Always conduct your own research before making any investment decisions.