Is Alphabet Inc. (GOOGL) Undervalued? Valuation & Fair Price
At $349.39, the frameworks are split on Alphabet Inc. today — Warren Buffett and Phil Town (Rule #1) rate it Avoid and Benjamin Graham and Peter Lynch rate it Hold. Each model calculates its own fair value and margin of safety; create a free account to see the exact buy price behind every verdict.
Alphabet Inc.
GOOGLCommunication Services · Internet Content & Information · NASDAQ
$349.39
P/E 26.8×
CEO
Sundar Pichai
Sector
Communication Services
Industry
Internet Content & Information
Website
www.abc.xyzAlphabet Inc. provides a diverse range of products and digital platforms to consumers across multiple global regions, including North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. The company's operations are organized into three primary divisions: Google Services, Google Cloud, and "Other Bets." The Google Services segment delivers core offerings such as its advertising solutions, the Android operating system, the Chrome browser, and various hardware. It also features popular applications like Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. This division further handles the sale of applications, in-app purchases, and digital content via the Google Play store, alongside marketing devices such as Fitbit wearables, Google Nest smart home products, Pixel smartphones, and other proprietary hardware. It also provides non-advertising services for YouTube. The Google Cloud segment offers a comprehensive suite of infrastructure, platform, and other cloud computing services for businesses. This includes Google Workspace, a collection of cloud-native collaboration tools for enterprises, featuring applications like Gmail, Docs, Drive, Calendar, and Meet, among other specialized services for corporate clients. Lastly, the "Other Bets" segment is engaged in developing and selling health technology and internet services. Established in 1998, Alphabet Inc. maintains its principal executive offices in Mountain View, California.
Investor scorecard
How the four investors rate Alphabet Inc.
A split decision across the frameworks
Investor model analysis
At $349.39, 2 of 4 frameworks say Avoid
Investor Valuation
Intrinsic Value (DCF)
Warren Buffett's valuation model · select an investor above to switch
“Decent fundamentals but some concerns. Investigate the failing criteria.”
Intrinsic Value (DCF)
Intrinsic Value (DCF): locked — create a free account to viewBuy Below
Buy Below: locked — create a free account to viewStrong Buy Below
Strong Buy Below: locked — create a free account to viewMargin of Safety
Margin of Safety: locked — create a free account to viewExact buy price, intrinsic value & margin of safety — create a free account
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Insider & congress activity
Are insiders buying GOOGL?
Over recent SEC Form 4 filings, GOOGL insiders bought $0 and sold $4.4M of stock across 12 open-market trades. Insiders sell for many reasons, but they buy for one.
| Insider | Action | Shares | Value | Date |
|---|---|---|---|---|
| HENNESSY JOHN Ldirector | Sell | 519 | $92K | Jun 12, 2024 |
| HENNESSY JOHN Ldirector | Sell | 176 | $31K | Jun 12, 2024 |
| HENNESSY JOHN Ldirector | Sell | 130 | $23K | Jun 12, 2024 |
| HENNESSY JOHN Ldirector | Sell | 11 | $2K | Jun 12, 2024 |
| HENNESSY JOHN Ldirector | Sell | 32 | $6K | Jun 12, 2024 |
Members of Congress have also reported 50 trades in GOOGL. See the full insider & congress timeline.
Source: SEC Form 4 filings. Open-market buys & sells only. Not investment advice.
See the interactive insider chart & every tradeMarket expectations
What the market is pricing in
The yearly growth rate today's price already assumes — and what that means for a buyer
Implied FCF growth
The market expects near-perfect execution
What this means for you
The price assumes almost everything goes right — little cushion if Alphabet Inc. stumbles.
This is the yearly growth today's price already assumes if it holds for 10 years, then levels off to a steady 3% — the standard long-term DCF horizon.
The exact growth bar for Alphabet Inc. — and how it compares to history — is locked.
Unlock with a free accountScenario analysis
Bear, base & bull
Three growth assumptions, three fair values — and where today's price lands
Checklist highlights
Buffett model checklist
Top criteria from the Buffett analysis — select an investor below for all models
Return on Equity
ROE measures how efficiently the company uses shareholder equity. Buffett looks for consistent ROE above 15%, indicating a durable competitive advantage.
ROE Consistency
Consistent high ROE over many years suggests a durable moat. Buffett demands durability — at most one weak year is acceptable.
ROE Quality (Low Leverage)
Buffett prefers high ROE generated by business quality, not financial leverage.
Debt Levels
Buffett prefers companies that could pay off all debt within 3-4 years of free cash flow. Uses 3-year average FCF to smooth one-off fluctuations.
Sell signals & exit criteria
Know when to exit — sell triggers tracked across all 4 models
Full checklist & risk analysis across all 4 models — free account
UnlockCompany financials
5-Year Financials
Income statement highlights — annual, USD
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | $402.8B | $350.0B | $307.4B | $282.8B | $257.6B |
| Rev. Growth | +15.1% | +13.9% | +8.7% | +9.8% | — |
| Net Income | $132.2B | $100.1B | $73.8B | $60.0B | $76.0B |
| Net Margin | 32.8% | 28.6% | 24.0% | 21.2% | 29.5% |
| EPS (Diluted) | $10.91 | $8.13 | $5.84 | $4.59 | $5.69 |
| Free Cash Flow | Locked — upgrade to view | Locked — upgrade to view | Locked — upgrade to view | Locked — upgrade to view | Locked — upgrade to view |
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Educational Use Only · Not Financial Advice
Analysis, scores, valuations, and buy zones are derived from publicly documented investor frameworks (Buffett, Lynch, Benjamin Graham, Phil Town) for learning purposes only. They are not recommendations from licensed financial advisors. Past performance does not guarantee future results. Prices may be delayed up to 15 minutes. Always conduct your own research before making any investment decisions.