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Is Amazon.com, Inc. (AMZN) Undervalued? Valuation & Fair Price

At $256.78, 3 of the 4 frameworks would pass on Amazon.com, Inc. today — Warren Buffett, Benjamin Graham, and Phil Town (Rule #1) rate it Avoid and Peter Lynch rates it Hold. Each model calculates its own fair value and margin of safety; create a free account to see the exact buy price behind every verdict.

AM

Amazon.com, Inc.

AMZN

Consumer Cyclical · Specialty Retail · NASDAQ

$256.78

P/E 29.4×

CEO

Andrew R. Jassy

Sector

Consumer Cyclical

Industry

Specialty Retail

Amazon.com, Inc. operates a vast global retail enterprise, distributing consumer goods and subscription services through both its extensive online platforms and a network of physical stores across North America and internationally. Its operations are structured into three primary segments: North America, International, and Amazon Web Services (AWS). The company's product offerings encompass both merchandise and content procured for direct resale, alongside items sold by third-party merchants on its platform. Furthermore, the company develops and markets its own range of electronic devices, such as Kindle e-readers, Fire tablets and TVs, Ring, Blink, eero, and Echo products. It also invests in the development and production of original media content. Amazon provides various programs designed to enable independent sellers to offer their products, and empowers authors, musicians, filmmakers, Twitch streamers, and app developers to publish and commercialize their content. Beyond this, it delivers a comprehensive suite of cloud computing solutions, including compute, storage, database, analytics, and machine learning services through AWS. The company also offers fulfillment services, advertising solutions, and digital content subscriptions. A key offering is Amazon Prime, its exclusive membership program. Amazon caters to a wide array of clientele, including individual consumers, third-party sellers, software developers, enterprise clients, content creators, and advertisers. Incorporated in 1994, Amazon.com, Inc. maintains its headquarters in Seattle, Washington.

The Value RailOvervalued· -41% downside
1 of 4 fair values are above today's price of $257.
$11
$80
$182
$335
← Lower priceHigher price →
BuffettGrahamLynchPhil Town

Investor scorecard

How the four investors rate Amazon.com, Inc.

3 of 4 frameworks urge caution

Warren Buffett
72%Avoid
Benjamin Graham
36%Avoid
Peter Lynch
72%Hold
Phil Town (Rule #1)
64%Avoid

Investor model analysis

At $256.78, 3 of 4 frameworks say Avoid

Business Quality61/100

Investor Valuation

Intrinsic Value (DCF)

Warren Buffett's valuation model · select an investor above to switch

Decent fundamentals but some concerns. Investigate the failing criteria.

Intrinsic Value (DCF)

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Buy Below

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Strong Buy Below

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Margin of Safety

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Insider & congress activity

Are insiders buying AMZN?

Over recent SEC Form 4 filings, AMZN insiders bought $0 and sold $377.7M of stock across 44 open-market trades. Insiders sell for many reasons, but they buy for one.

Bought $0Sold $377.7M
Recent open-market insider trades for AMZN
InsiderActionSharesValueDate
Herrington Douglas JCEO Worldwide Amazon StoresSell1,000$255KSep 1, 2026
Zapolsky DavidSenior Vice PresidentSell9,258$2.4MAug 24, 2026
Jassy Andrew RPresident and CEOSell3,197$824KAug 21, 2026
Jassy Andrew RPresident and CEOSell7,478$1.9MAug 21, 2026
Jassy Andrew RPresident and CEOSell7,514$2.0MAug 21, 2026

Members of Congress have also reported 50 trades in AMZN. See the full insider & congress timeline.

Source: SEC Form 4 filings. Open-market buys & sells only. Not investment advice.

See the interactive insider chart & every trade

Market expectations

What the market is pricing in

The yearly growth rate today's price already assumes — and what that means for a buyer

/yr

Implied FCF growth

High expectations, high risk

The market expects near-perfect execution

What this means for you

The price assumes almost everything goes right — little cushion if Amazon.com, Inc. stumbles.

This is the yearly growth today's price already assumes if it holds for 10 years, then levels off to a steady 3% — the standard long-term DCF horizon.

The exact growth bar for Amazon.com, Inc. — and how it compares to history — is locked.

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Scenario analysis

Bear, base & bull

Three growth assumptions, three fair values — and where today's price lands

Checklist highlights

Buffett model checklist

Top criteria from the Buffett analysis — select an investor below for all models

Return on Equity

ROE measures how efficiently the company uses shareholder equity. Buffett looks for consistent ROE above 15%, indicating a durable competitive advantage.

ROE Consistency

Consistent high ROE over many years suggests a durable moat. Buffett demands durability — at most one weak year is acceptable.

ROE Quality (Low Leverage)

Buffett prefers high ROE generated by business quality, not financial leverage.

Debt Levels

Buffett prefers companies that could pay off all debt within 3-4 years of free cash flow. Uses 3-year average FCF to smooth one-off fluctuations.

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Sell signals & exit criteria

Know when to exit — sell triggers tracked across all 4 models

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Company financials

5-Year Financials

Income statement highlights — annual, USD

Metric20252024202320222021
Revenue$716.9B
$638.0B
$574.8B
$514.0B
$469.8B
Rev. Growth+12.4%+11.0%+11.8%+9.4%
Net Income$77.7B$59.2B$30.4B-$2.7B$33.4B
Net Margin10.8%9.3%5.3%-0.5%7.1%
EPS (Diluted)$7.29$5.66$2.95$-0.27$3.30
Free Cash FlowLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to view

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Educational Use Only · Not Financial Advice

Analysis, scores, valuations, and buy zones are derived from publicly documented investor frameworks (Buffett, Lynch, Benjamin Graham, Phil Town) for learning purposes only. They are not recommendations from licensed financial advisors. Past performance does not guarantee future results. Prices may be delayed up to 15 minutes. Always conduct your own research before making any investment decisions.