Amazon.com, Inc.
AMZNConsumer Cyclical · Specialty Retail · NASDAQ
$246.21
P/E 29.4×
Is Amazon.com, Inc. (AMZN) Undervalued? Valuation & Fair Price
At $246.21, 3 of the 4 frameworks would pass on Amazon.com, Inc. today — Warren Buffett, Benjamin Graham, and Phil Town (Rule #1) rate it Avoid and Peter Lynch rates it Hold. Each model calculates its own fair value and margin of safety; create a free account to see the exact buy price behind every verdict.
Valuo fair-value verdict
Amazon.com, Inc. looks 38% overvalued
AMZN trades at $246.21 versus a blended fair value of $151.79 across 4 investor frameworks. That's a 38% premium over our estimate — the exact buy-below price from each framework is below.
The four investor lenses
See how each legend judges AMZN
Pick a lens — the fair-value rail and its checklist update. The exact prices unlock with a free account.
Buffett: Wonderful businesses at a fair price — moat, high returns on capital, owner earnings.
Where Buffett marks fair value — the exact price is in the full analysis.
Buffett's checklist
Return on Equity
ROE Consistency
ROE Quality (Low Leverage)
Debt Levels
The full checklist, the exact fair value, and all four lenses side by side
Unlock free →The six questions · AMZN
signal free · score locked
- Is it cheap enough?Mixed
A great business at the wrong price is still a bad buy.
Price score — free accountP/E · PEG
- Is this a good business?Mixed
Returns on capital, margins, and the cash they throw off.
Quality score — free accountROIC · margins
- Can it survive a bad year?Mixed
Debt, liquidity, and balance-sheet resilience.
Safety score — free accountDebt · liquidity
- Are the numbers honest?Strong
Whether reported profit is backed by real cash.
Integrity score — free accountCash-backed profit
- Is it getting better?Strong
Revenue, earnings, and cash-flow trajectory.
Growth score — free accountRevenue · earnings
- Who runs it — and are they buying?Mixed
Capital allocation, dilution, and insider conviction.
Stewardship score — free accountDilution · insiders
Strong on Integrity, Growth.
Inside · Price
Price is what you pay for the cash a business earns. Roughly under ~15× earnings is cheap; over ~30× the market is already pricing in strong growth, so you need that growth to show up.
The exact number, the reference bands, and each legend's take unlock free.
Insider & congress activity
Are insiders buying AMZN?
Over recent SEC Form 4 filings, AMZN insiders bought $0 and sold $377.6M of stock across 44 open-market trades. Insiders sell for many reasons, but they buy for one.
| Insider | Action | Shares | Value | Date |
|---|---|---|---|---|
| Herrington Douglas JCEO Worldwide Amazon Stores | Sell | 1,000 | $252K | Oct 1, 2026 |
| Herrington Douglas JCEO Worldwide Amazon Stores | Sell | 1,000 | $255K | Sep 1, 2026 |
| Zapolsky DavidSenior Vice President | Sell | 9,258 | $2.4M | Aug 24, 2026 |
| Jassy Andrew RPresident and CEO | Sell | 3,197 | $824K | Aug 21, 2026 |
| Jassy Andrew RPresident and CEO | Sell | 7,478 | $1.9M | Aug 21, 2026 |
Members of Congress have also reported 50 trades in AMZN. See the full insider & congress timeline.
Source: SEC Form 4 filings. Open-market buys & sells only. Not investment advice.
See the interactive insider chart & every tradeBear · base · bull
Three ways AMZN could play out
A fair-value target for each scenario, with the assumptions behind it.
Bear case
Bear case price target — free accountGrowth disappoints and the multiple compresses — the downside if things go wrong.
Base case
Base case price target — free accountThe most likely path given current fundamentals — the scenario to anchor on.
Bull case
Bull case price target — free accountExecution beats expectations and growth holds — the upside if things go right.
Company financials
5-Year Financials
Income statement highlights — annual, USD
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | $716.9B | $638.0B | $574.8B | $514.0B | $469.8B |
| Rev. Growth | +12.4% | +11.0% | +11.8% | +9.4% | — |
| Net Income | $77.7B | $59.2B | $30.4B | -$2.7B | $33.4B |
| Net Margin | 10.8% | 9.3% | 5.3% | -0.5% | 7.1% |
| EPS (Diluted) | $7.29 | $5.66 | $2.95 | $-0.27 | $3.30 |
About Amazon.com, Inc.
Amazon.com, Inc. operates a vast global retail enterprise, distributing consumer goods and subscription services through both its extensive online platforms and a network of physical stores across North America and internationally. Its operations are structured into three primary segments: North America, International, and Amazon Web Services (AWS). The company's product offerings encompass both merchandise and content procured for direct resale, alongside items sold by third-party merchants on its platform. Furthermore, the company develops and markets its own range of electronic devices, such as Kindle e-readers, Fire tablets and TVs, Ring, Blink, eero, and Echo products. It also invests in the development and production of original media content. Amazon provides various programs designed to enable independent sellers to offer their products, and empowers authors, musicians, filmmakers, Twitch streamers, and app developers to publish and commercialize their content. Beyond this, it delivers a comprehensive suite of cloud computing solutions, including compute, storage, database, analytics, and machine learning services through AWS. The company also offers fulfillment services, advertising solutions, and digital content subscriptions. A key offering is Amazon Prime, its exclusive membership program. Amazon caters to a wide array of clientele, including individual consumers, third-party sellers, software developers, enterprise clients, content creators, and advertisers. Incorporated in 1994, Amazon.com, Inc. maintains its headquarters in Seattle, Washington.
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- Today's price vs. four fair-value marks
- Insider & congress activity
- 5-year financials
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Data as of Oct 10, 2026 · price updated Nov 3, 2026. Sourced from SEC filings & Financial Modeling Prep.
Educational Use Only · Not Financial Advice
Analysis, scores, valuations, and buy zones are derived from publicly documented investor frameworks (Buffett, Lynch, Benjamin Graham, Phil Town) for learning purposes only. They are not recommendations from licensed financial advisors. Past performance does not guarantee future results. Prices may be delayed up to 15 minutes. Always conduct your own research before making any investment decisions.