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Amazon.com, Inc.

AMZN

Consumer Cyclical · Specialty Retail · NASDAQ

$246.21

P/E 29.4×

Is Amazon.com, Inc. (AMZN) Undervalued? Valuation & Fair Price

At $246.21, 3 of the 4 frameworks would pass on Amazon.com, Inc. today — Warren Buffett, Benjamin Graham, and Phil Town (Rule #1) rate it Avoid and Peter Lynch rates it Hold. Each model calculates its own fair value and margin of safety; create a free account to see the exact buy price behind every verdict.

Valuo fair-value verdict

Amazon.com, Inc. looks 38% overvalued

AMZN trades at $246.21 versus a blended fair value of $151.79 across 4 investor frameworks. That's a 38% premium over our estimate — the exact buy-below price from each framework is below.

The four investor lenses

See how each legend judges AMZN

Pick a lens — the fair-value rail and its checklist update. The exact prices unlock with a free account.

Buffett: Wonderful businesses at a fair price — moat, high returns on capital, owner earnings.

The Value RailOvervalued· -96% downside
0 of 1 fair values are above today's price of $246.
← Lower priceHigher price →
Buffett

Where Buffett marks fair value — the exact price is in the full analysis.

Buffett's checklist

Return on Equity

ROE Consistency

ROE Quality (Low Leverage)

Debt Levels

The full checklist, the exact fair value, and all four lenses side by side

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The six questions · AMZN

signal free · score locked

  • Is it cheap enough?Mixed

    A great business at the wrong price is still a bad buy.

    Price score — free account

    P/E · PEG

  • Is this a good business?Mixed

    Returns on capital, margins, and the cash they throw off.

    Quality score — free account

    ROIC · margins

  • Can it survive a bad year?Mixed

    Debt, liquidity, and balance-sheet resilience.

    Safety score — free account

    Debt · liquidity

  • Are the numbers honest?Strong

    Whether reported profit is backed by real cash.

    Integrity score — free account

    Cash-backed profit

  • Is it getting better?Strong

    Revenue, earnings, and cash-flow trajectory.

    Growth score — free account

    Revenue · earnings

  • Who runs it — and are they buying?Mixed

    Capital allocation, dilution, and insider conviction.

    Stewardship score — free account

    Dilution · insiders

Strong on Integrity, Growth.

Inside · Price

Price is what you pay for the cash a business earns. Roughly under ~15× earnings is cheap; over ~30× the market is already pricing in strong growth, so you need that growth to show up.

The exact number, the reference bands, and each legend's take unlock free.

See the numbers — free account

Insider & congress activity

Are insiders buying AMZN?

Over recent SEC Form 4 filings, AMZN insiders bought $0 and sold $377.6M of stock across 44 open-market trades. Insiders sell for many reasons, but they buy for one.

Bought $0Sold $377.6M
Recent open-market insider trades for AMZN
InsiderActionSharesValueDate
Herrington Douglas JCEO Worldwide Amazon StoresSell1,000$252KOct 1, 2026
Herrington Douglas JCEO Worldwide Amazon StoresSell1,000$255KSep 1, 2026
Zapolsky DavidSenior Vice PresidentSell9,258$2.4MAug 24, 2026
Jassy Andrew RPresident and CEOSell3,197$824KAug 21, 2026
Jassy Andrew RPresident and CEOSell7,478$1.9MAug 21, 2026

Members of Congress have also reported 50 trades in AMZN. See the full insider & congress timeline.

Source: SEC Form 4 filings. Open-market buys & sells only. Not investment advice.

See the interactive insider chart & every trade

Bear · base · bull

Three ways AMZN could play out

A fair-value target for each scenario, with the assumptions behind it.

Bear case

Bear case price target — free account

Growth disappoints and the multiple compresses — the downside if things go wrong.

Base case

Base case price target — free account

The most likely path given current fundamentals — the scenario to anchor on.

Bull case

Bull case price target — free account

Execution beats expectations and growth holds — the upside if things go right.

See all three price targets — free account

Company financials

5-Year Financials

Income statement highlights — annual, USD

Metric20252024202320222021
Revenue$716.9B
$638.0B
$574.8B
$514.0B
$469.8B
Rev. Growth+12.4%+11.0%+11.8%+9.4%—
Net Income$77.7B$59.2B$30.4B-$2.7B$33.4B
Net Margin10.8%9.3%5.3%-0.5%7.1%
EPS (Diluted)$7.29$5.66$2.95$-0.27$3.30

About Amazon.com, Inc.

CEO

Andrew R. Jassy

Sector

Consumer Cyclical

Industry

Specialty Retail

Amazon.com, Inc. operates a vast global retail enterprise, distributing consumer goods and subscription services through both its extensive online platforms and a network of physical stores across North America and internationally. Its operations are structured into three primary segments: North America, International, and Amazon Web Services (AWS). The company's product offerings encompass both merchandise and content procured for direct resale, alongside items sold by third-party merchants on its platform. Furthermore, the company develops and markets its own range of electronic devices, such as Kindle e-readers, Fire tablets and TVs, Ring, Blink, eero, and Echo products. It also invests in the development and production of original media content. Amazon provides various programs designed to enable independent sellers to offer their products, and empowers authors, musicians, filmmakers, Twitch streamers, and app developers to publish and commercialize their content. Beyond this, it delivers a comprehensive suite of cloud computing solutions, including compute, storage, database, analytics, and machine learning services through AWS. The company also offers fulfillment services, advertising solutions, and digital content subscriptions. A key offering is Amazon Prime, its exclusive membership program. Amazon caters to a wide array of clientele, including individual consumers, third-party sellers, software developers, enterprise clients, content creators, and advertisers. Incorporated in 1994, Amazon.com, Inc. maintains its headquarters in Seattle, Washington.

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  • The verdict + the six-question shape
  • Today's price vs. four fair-value marks
  • Insider & congress activity
  • 5-year financials

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  • All four exact buy prices & margin of safety
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Data as of Oct 10, 2026 · price updated Nov 3, 2026. Sourced from SEC filings & Financial Modeling Prep.

Educational Use Only · Not Financial Advice

Analysis, scores, valuations, and buy zones are derived from publicly documented investor frameworks (Buffett, Lynch, Benjamin Graham, Phil Town) for learning purposes only. They are not recommendations from licensed financial advisors. Past performance does not guarantee future results. Prices may be delayed up to 15 minutes. Always conduct your own research before making any investment decisions.