Free Preview — Investor scores & financials for JD. Sign up for full buy targets.
Start Free

Is JD.com, Inc. (JD) Undervalued? Valuation & Fair Price

At $27.09, the frameworks are split on JD.com, Inc. today — Benjamin Graham rates it Buy, Warren Buffett and Phil Town (Rule #1) rate it Avoid, and Peter Lynch rates it Hold. Each model calculates its own fair value and margin of safety; create a free account to see the exact buy price behind every verdict.

JD

JD.com, Inc.

JD

Consumer Cyclical · Specialty Retail · NASDAQ

$27.09

P/E 21.5×

CEO

Ran Xu

Sector

Consumer Cyclical

Industry

Specialty Retail

JD.com, Inc. is a prominent technology and service provider based in the People's Republic of China, distinguished by its robust, supply chain-centric operations. The company's retail segment offers a comprehensive array of products. This includes computing devices, communication equipment, and various consumer electronics, alongside a broad selection of home appliances. Beyond these, JD.com provides an extensive general merchandise category, covering everything from groceries (food, beverages, fresh produce) and daily essentials (baby and maternity items, furniture, household goods, personal care, cosmetics, pharmaceuticals, health products) to specialized goods (industrial products, books, automotive accessories, apparel, footwear, bags, and jewelry). Additionally, the firm extends a variety of services, such as hosting an online marketplace for external vendors, delivering marketing solutions, providing omni-channel retail strategies for both consumers and traditional brick-and-mortar stores, and offering online healthcare services. JD.com also plays a significant role in infrastructure, developing, owning, and managing its own logistics facilities and other real estate assets. These capabilities not only support its internal operations but also serve third parties through asset management services, an integrated service platform, and the leasing and management of storage facilities. Beyond consumer and retail services, the company offers integrated industry solutions encompassing data analytics, technology, business operations, and user management, all designed to facilitate the digital transformation of various enterprises and institutions. It also delivers advanced, technology-driven supply chain and logistics services. Incorporated in 2006, JD.com, Inc. is headquartered in Beijing, the People's Republic of China. The company was formerly known as 360buy Jingdong Inc. until it officially changed its name to JD.com, Inc. in January 2014.

Investor scorecard

How the four investors rate JD.com, Inc.

A split decision across the frameworks

Warren Buffett
39%Avoid
Benjamin Graham
43%Buy
Peter Lynch
60%Hold
Phil Town (Rule #1)
18%Avoid

Investor model analysis

Details locked

At $27.09, 2 of 4 frameworks say Avoid

Business Quality41/100

Intrinsic Value (DCF)

Warren Buffett's valuation model · select an investor above to switch

Intrinsic Value

Locked — upgrade to view

Buy Below

Locked — upgrade to view

Strong Buy

Locked — upgrade to view

Margin of Safety

Locked — upgrade to view

Unlock buy targets with a free account

Get started

Create a free account to see buy targets, full checklists & risk analysis Get started

Scenario analysis

Bear, base & bull

Three growth assumptions, three fair values — and where today's price lands

What's working

Key strengths

Identified by Buffett framework analysis

Debt Levels

Positive Free Cash Flow

Cash Flow Quality

Risk factors & concerns — free account

Unlock

Company financials

5-Year Financials

Income statement highlights — annual, USD

Metric20252024202320222021
Revenue$195.9B
$173.4B
$162.3B
$156.5B
$142.4B
Rev. Growth+13.0%+6.8%+3.7%+9.9%—
Net Income$2.9B$6.2B$3.6B$1.6B-$533M
Net Margin1.5%3.6%2.2%1.0%-0.4%
EPS (Diluted)$2.06$4.03$2.30$0.99$-0.34
Free Cash FlowLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to view

Full analysis included

See the complete picture for JD

Exact buy targets, margin of safety, detailed investor checklists, and risk breakdown — all frameworks, all numbers.

Buy & sell targetsFull checklistRisk breakdown

Free: 3 analyses/month · Pay per stock: $4.99 · Pro: $19.99/mo

More Consumer Cyclical stocks

Data as of Sep 27, 2026. Sourced from SEC filings & Financial Modeling Prep.

Educational Use Only · Not Financial Advice

Analysis, scores, valuations, and buy zones are derived from publicly documented investor frameworks (Buffett, Lynch, Benjamin Graham, Phil Town) for learning purposes only. They are not recommendations from licensed financial advisors. Past performance does not guarantee future results. Prices may be delayed up to 15 minutes. Always conduct your own research before making any investment decisions.