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Is WD-40 Company (WDFC) Undervalued? Valuation & Fair Price

At $201.12, the frameworks are split on WD-40 Company today — Warren Buffett and Phil Town (Rule #1) rate it Avoid and Benjamin Graham and Peter Lynch rate it Hold. Each model calculates its own fair value and margin of safety; create a free account to see the exact buy price behind every verdict.

WD

WD-40 Company

WDFC

Basic Materials · Chemicals - Specialty · NASDAQ

$201.12

P/E 35.2×

CEO

Steven A. Brass

Sector

Basic Materials

Industry

Chemicals - Specialty

Operating globally across the Americas, Europe, the Middle East, Africa, and the Asia Pacific, WD-40 Company specializes in manufacturing and distributing a comprehensive array of maintenance, homecare, and cleaning products. Its maintenance solutions include the widely recognized WD-40 Multi-Use brand, offered in aerosol, non-aerosol trigger spray, and liquid-bulk formats for various general purposes. For more specific tasks, the WD-40 Specialist line provides penetrants, degreasers, corrosion inhibitors, greases, lubricants, and rust removers. The company also caters to cyclists with products under the WD-40 Bike and GT85 brands, the latter focusing on professional-grade spray maintenance and lubricants. Additionally, the 3-IN-ONE brand encompasses multi-purpose and specialty drip oils, spray lubricants, and other unique maintenance items. Beyond maintenance, WD-40 Company supplies a robust selection of homecare and cleaning products. This includes automatic toilet bowl cleaners from both the 2000 Flushes and X-14 brands. Carpet stain and odor eliminators, available as aerosols and liquid trigger sprays, are sold under the Spot Shot brand, while room and rug deodorizers fall under Carpet Fresh. The 1001 brand offers general carpet and household cleaners, as well as rug and room deodorizers. For heavy-duty hand cleaning, the company markets products under the Lava brand in the United States and Solvol in Australia. These diverse products are sold through an extensive network of distribution channels, including warehouse club stores, hardware retailers, automotive parts outlets, industrial distributors, large retail chains, home centers, discount retailers, grocery stores, online marketplaces, farm supply stores, sporting goods retailers, and independent bicycle dealerships. WD-40 Company was established in 1953 and maintains its corporate headquarters in San Diego, California.

Investor scorecard

How the four investors rate WD-40 Company

A split decision across the frameworks

Warren Buffett
94%Avoid
Benjamin Graham
71%Hold
Peter Lynch
67%Hold
Phil Town (Rule #1)
64%Avoid

Investor model analysis

Details locked

At $201.12, 2 of 4 frameworks say Avoid

Business Quality76/100

Intrinsic Value (DCF)

Warren Buffett's valuation model · select an investor above to switch

Intrinsic Value

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Strong Buy

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Margin of Safety

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Insider & congress activity

Are insiders buying WDFC?

Over recent SEC Form 4 filings, WDFC insiders bought $961K and sold $612K of stock across 16 open-market trades. Insiders sell for many reasons, but they buy for one.

Bought $961KSold $612K
Recent open-market insider trades for WDFC
InsiderActionSharesValueDate
Olsem Patricia QDivision President, AmericasSell200$47KAug 13, 2026
Olsem Patricia QDivision President, AmericasSell300$70KAug 10, 2026
PENDARVIS DAVIDdirectorBuy424$105KFeb 5, 2026
Etchart EricdirectorBuy500$97KOct 30, 2025
PENDARVIS DAVIDdirectorBuy523$103KOct 30, 2025

Members of Congress have also reported 6 trades in WDFC. See the full insider & congress timeline.

Source: SEC Form 4 filings. Open-market buys & sells only. Not investment advice.

See the interactive insider chart & every trade

Scenario analysis

Bear, base & bull

Three growth assumptions, three fair values — and where today's price lands

What's working

Key strengths

Identified by Buffett framework analysis

Return on Equity

ROE Consistency

ROE Quality (Low Leverage)

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Company financials

5-Year Financials

Income statement highlights — annual, USD

Metric20252024202320222021
Revenue$620M
$591M
$537M
$519M
$488M
Rev. Growth+5.0%+9.9%+3.6%+6.3%—
Net Income$91M$70M$66M$67M$70M
Net Margin14.7%11.8%12.3%13.0%14.4%
EPS (Diluted)$6.70$5.12$4.84$4.91$5.11
Free Cash FlowLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to view

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Educational Use Only · Not Financial Advice

Analysis, scores, valuations, and buy zones are derived from publicly documented investor frameworks (Buffett, Lynch, Benjamin Graham, Phil Town) for learning purposes only. They are not recommendations from licensed financial advisors. Past performance does not guarantee future results. Prices may be delayed up to 15 minutes. Always conduct your own research before making any investment decisions.