Is Snap Inc. (SNAP) Undervalued? Valuation & Fair Price
At $5.54, 4 of the 4 frameworks would pass on Snap Inc. today — Warren Buffett, Benjamin Graham, Peter Lynch, and Phil Town (Rule #1) rate it Avoid. Each model calculates its own fair value and margin of safety; create a free account to see the exact buy price behind every verdict.
Snap Inc.
SNAPCommunication Services · Internet Content & Information · NYSE
$5.54
P/E -28.1×
CEO
Evan T. Spiegel
Sector
Communication Services
Industry
Internet Content & Information
Website
www.snap.comSnap Inc. is a global technology company focused on cameras, serving users across North America, Europe, and other international regions. Its primary product is Snapchat, a powerful camera application that facilitates visual communication through short videos and images. This app boasts several key features, including its Camera function, Communication tools, Snap Map, Stories, and Spotlight. In addition to its software, Snap Inc. develops Spectacles, smart glasses designed to integrate with Snapchat for capturing media from a first-person perspective. The company also offers a comprehensive suite of advertising products, encompassing augmented reality (AR) ads and various Snap ad formats like single image/video, story, collection, and dynamic ads, as well as commercials. Founded in 2010, the company initially operated as Snapchat, Inc. before adopting the name Snap Inc. in September 2016. Its headquarters are located in Santa Monica, California.
Investor scorecard
How the four investors rate Snap Inc.
4 of 4 frameworks urge caution
Investor model analysis
Details lockedAt $5.54, 4 of 4 frameworks say Avoid
Intrinsic Value (DCF)
Warren Buffett's valuation model · select an investor above to switch
Intrinsic Value
Locked — upgrade to viewBuy Below
Locked — upgrade to viewStrong Buy
Locked — upgrade to viewMargin of Safety
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Insider & congress activity
Are insiders buying SNAP?
Over recent SEC Form 4 filings, SNAP insiders bought $0 and sold $111.4M of stock across 60 open-market trades. Insiders sell for many reasons, but they buy for one.
| Insider | Action | Shares | Value | Date |
|---|---|---|---|---|
| Mohan AjitChief Business Officer | Sell | 6,797 | $40K | Sep 16, 2026 |
| Morrow RebeccaChief Accounting Officer | Sell | 20,000 | $107K | Sep 9, 2026 |
| Briers Zachary MGeneral Counsel | Sell | 11,257 | $68K | Sep 3, 2026 |
| Briers Zachary MGeneral Counsel | Sell | 67,540 | $343K | Aug 19, 2026 |
| Mohan AjitChief Business Officer | Sell | 54,608 | $284K | Aug 17, 2026 |
Members of Congress have also reported 50 trades in SNAP. See the full insider & congress timeline.
Source: SEC Form 4 filings. Open-market buys & sells only. Not investment advice.
See the interactive insider chart & every tradeScenario analysis
Bear, base & bull
Three growth assumptions, three fair values — and where today's price lands
What's working
Key strengths
Identified by Buffett framework analysis
Company financials
5-Year Financials
Income statement highlights — annual, USD
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | $5.9B | $5.4B | $4.6B | $4.6B | $4.1B |
| Rev. Growth | +10.6% | +16.4% | +0.1% | +11.8% | — |
| Net Income | -$460M | -$698M | -$1.3B | -$1.4B | -$488M |
| Net Margin | -7.8% | -13.0% | -28.7% | -31.1% | -11.9% |
| EPS (Diluted) | $-0.27 | $-0.42 | $-0.82 | $-0.89 | $-0.31 |
| Free Cash Flow | Locked — upgrade to view | Locked — upgrade to view | Locked — upgrade to view | Locked — upgrade to view | Locked — upgrade to view |
Full analysis included
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Educational Use Only · Not Financial Advice
Analysis, scores, valuations, and buy zones are derived from publicly documented investor frameworks (Buffett, Lynch, Benjamin Graham, Phil Town) for learning purposes only. They are not recommendations from licensed financial advisors. Past performance does not guarantee future results. Prices may be delayed up to 15 minutes. Always conduct your own research before making any investment decisions.