Is The Procter & Gamble Company (PG) Undervalued? Valuation & Fair Price
At $148.22, 3 of the 4 frameworks would pass on The Procter & Gamble Company today — Warren Buffett, Benjamin Graham, and Phil Town (Rule #1) rate it Avoid and Peter Lynch rates it Hold. Each model calculates its own fair value and margin of safety; create a free account to see the exact buy price behind every verdict.
The Procter & Gamble Company
PGConsumer Defensive · Household & Personal Products · NYSE
$148.22
P/E 21.7×
CEO
Shailesh G. Jejurikar
Sector
Consumer Defensive
Industry
Household & Personal Products
Website
us.pg.comThe Procter & Gamble Company, commonly referred to as P&G, is a global enterprise that supplies a broad spectrum of branded consumer products to markets worldwide. The company's operations are divided into five main business divisions: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers an assortment of hair care products, including conditioners, shampoos, styling aids, and treatments, under popular names like Head & Shoulders, Herbal Essences, Pantene, and Rejoice. It also features antiperspirants, deodorants, personal cleansing solutions, and skin care items from brands such as Olay, Old Spice, Safeguard, Secret, and SK-II. Within the Grooming division, P&G provides a range of shave care products and grooming appliances, prominently featuring brands like Braun, Gillette, and Venus. The Health Care unit encompasses oral hygiene essentials, including toothbrushes, toothpastes, and other dental care products sold under the Crest and Oral-B brand names. This segment further extends to gastrointestinal remedies, rapid diagnostics, respiratory care, vitamins/minerals/supplements, pain relief, and various other personal health care items from brands such as Metamucil, Neurobion, Pepto-Bismol, and Vicks. In the Fabric & Home Care category, consumers find fabric enhancers, laundry additives, and laundry detergents through labels like Ariel, Downy, Gain, and Tide. Additionally, this division offers air care products, dishwashing solutions, professional cleaning supplies (P&G Professional), and surface cleaners, exemplified by brands such as Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer. Finally, the Baby, Feminine & Family Care segment provides infant care products, including baby wipes, taped diapers, and pants, under the Luvs and Pampers brands. It also supplies adult incontinence and feminine hygiene products from Always, Always Discreet, and Tampax, along with paper towels, tissues, and toilet paper marketed as Bounty, Charmin, and Puffs. P&G distributes its extensive product portfolio through a vast commercial network, including large retail chains, e-commerce platforms, grocery stores, membership clubs, pharmacies, department stores, various distributors, wholesalers, specialty beauty retailers, high-frequency stores, electronics outlets, and professional channels, as well as direct-to-consumer sales. The Procter & Gamble Company was established in 1837 and its corporate headquarters are located in Cincinnati, Ohio.
Investor scorecard
How the four investors rate The Procter & Gamble Company
3 of 4 frameworks urge caution
Investor model analysis
Details lockedAt $148.22, 3 of 4 frameworks say Avoid
Intrinsic Value (DCF)
Warren Buffett's valuation model · select an investor above to switch
Intrinsic Value
Locked — upgrade to viewBuy Below
Locked — upgrade to viewStrong Buy
Locked — upgrade to viewMargin of Safety
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Insider & congress activity
Are insiders buying PG?
Over recent SEC Form 4 filings, PG insiders bought $0 and sold $6.7M of stock across 15 open-market trades. Insiders sell for many reasons, but they buy for one.
| Insider | Action | Shares | Value | Date |
|---|---|---|---|---|
| Janzaruk Matthew W.SVP - Chief Accounting Officer | Sell | 359 | $52K | Aug 24, 2026 |
| Raman Sundar G.CEO-Fabric Home & Habitat Care | Sell | 3,435 | $491K | Aug 21, 2026 |
| Aguilar Moses Victor JavierChf Rsch, Dev & Innov Officer | Sell | 3,053 | $439K | Aug 20, 2026 |
| Abd El Hak HeshamCEO-Baby and Feminine Care | Sell | 1,936 | $278K | Aug 20, 2026 |
| Santos De Azevedo Juliana MonteiroCEO - Grooming | Sell | 2,368 | $340K | Aug 20, 2026 |
Members of Congress have also reported 50 trades in PG. See the full insider & congress timeline.
Source: SEC Form 4 filings. Open-market buys & sells only. Not investment advice.
See the interactive insider chart & every tradeScenario analysis
Bear, base & bull
Three growth assumptions, three fair values — and where today's price lands
What's working
Key strengths
Identified by Buffett framework analysis
Company financials
5-Year Financials
Income statement highlights — annual, USD
| Metric | 2026 | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| Revenue | $87.0B | $84.3B | $84.0B | $82.0B | $80.2B |
| Rev. Growth | +3.3% | +0.3% | +2.5% | +2.3% | — |
| Net Income | $16.0B | $16.0B | $14.9B | $14.7B | $14.7B |
| Net Margin | 18.4% | 19.0% | 17.7% | 17.9% | 18.4% |
| EPS (Diluted) | $6.75 | $6.67 | $6.18 | $6.07 | $6.00 |
| Free Cash Flow | Locked — upgrade to view | Locked — upgrade to view | Locked — upgrade to view | Locked — upgrade to view | Locked — upgrade to view |
Full analysis included
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Educational Use Only · Not Financial Advice
Analysis, scores, valuations, and buy zones are derived from publicly documented investor frameworks (Buffett, Lynch, Benjamin Graham, Phil Town) for learning purposes only. They are not recommendations from licensed financial advisors. Past performance does not guarantee future results. Prices may be delayed up to 15 minutes. Always conduct your own research before making any investment decisions.