Free Preview — Investor scores & financials for PG. Sign up for full buy targets.
Start Free

Is The Procter & Gamble Company (PG) Undervalued? Valuation & Fair Price

At $148.22, 3 of the 4 frameworks would pass on The Procter & Gamble Company today — Warren Buffett, Benjamin Graham, and Phil Town (Rule #1) rate it Avoid and Peter Lynch rates it Hold. Each model calculates its own fair value and margin of safety; create a free account to see the exact buy price behind every verdict.

PG

The Procter & Gamble Company

PG

Consumer Defensive · Household & Personal Products · NYSE

$148.22

P/E 21.7×

CEO

Shailesh G. Jejurikar

Sector

Consumer Defensive

Industry

Household & Personal Products

Website

us.pg.com

The Procter & Gamble Company, commonly referred to as P&G, is a global enterprise that supplies a broad spectrum of branded consumer products to markets worldwide. The company's operations are divided into five main business divisions: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers an assortment of hair care products, including conditioners, shampoos, styling aids, and treatments, under popular names like Head & Shoulders, Herbal Essences, Pantene, and Rejoice. It also features antiperspirants, deodorants, personal cleansing solutions, and skin care items from brands such as Olay, Old Spice, Safeguard, Secret, and SK-II. Within the Grooming division, P&G provides a range of shave care products and grooming appliances, prominently featuring brands like Braun, Gillette, and Venus. The Health Care unit encompasses oral hygiene essentials, including toothbrushes, toothpastes, and other dental care products sold under the Crest and Oral-B brand names. This segment further extends to gastrointestinal remedies, rapid diagnostics, respiratory care, vitamins/minerals/supplements, pain relief, and various other personal health care items from brands such as Metamucil, Neurobion, Pepto-Bismol, and Vicks. In the Fabric & Home Care category, consumers find fabric enhancers, laundry additives, and laundry detergents through labels like Ariel, Downy, Gain, and Tide. Additionally, this division offers air care products, dishwashing solutions, professional cleaning supplies (P&G Professional), and surface cleaners, exemplified by brands such as Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer. Finally, the Baby, Feminine & Family Care segment provides infant care products, including baby wipes, taped diapers, and pants, under the Luvs and Pampers brands. It also supplies adult incontinence and feminine hygiene products from Always, Always Discreet, and Tampax, along with paper towels, tissues, and toilet paper marketed as Bounty, Charmin, and Puffs. P&G distributes its extensive product portfolio through a vast commercial network, including large retail chains, e-commerce platforms, grocery stores, membership clubs, pharmacies, department stores, various distributors, wholesalers, specialty beauty retailers, high-frequency stores, electronics outlets, and professional channels, as well as direct-to-consumer sales. The Procter & Gamble Company was established in 1837 and its corporate headquarters are located in Cincinnati, Ohio.

Investor scorecard

How the four investors rate The Procter & Gamble Company

3 of 4 frameworks urge caution

Warren Buffett
72%Avoid
Benjamin Graham
29%Avoid
Peter Lynch
67%Hold
Phil Town (Rule #1)
36%Avoid

Investor model analysis

Details locked

At $148.22, 3 of 4 frameworks say Avoid

Business Quality53/100

Intrinsic Value (DCF)

Warren Buffett's valuation model · select an investor above to switch

Intrinsic Value

Locked — upgrade to view

Buy Below

Locked — upgrade to view

Strong Buy

Locked — upgrade to view

Margin of Safety

Locked — upgrade to view

Unlock buy targets with a free account

Get started

Create a free account to see buy targets, full checklists & risk analysis Get started

Insider & congress activity

Are insiders buying PG?

Over recent SEC Form 4 filings, PG insiders bought $0 and sold $6.7M of stock across 15 open-market trades. Insiders sell for many reasons, but they buy for one.

Bought $0Sold $6.7M
Recent open-market insider trades for PG
InsiderActionSharesValueDate
Janzaruk Matthew W.SVP - Chief Accounting OfficerSell359$52KAug 24, 2026
Raman Sundar G.CEO-Fabric Home & Habitat CareSell3,435$491KAug 21, 2026
Aguilar Moses Victor JavierChf Rsch, Dev & Innov OfficerSell3,053$439KAug 20, 2026
Abd El Hak HeshamCEO-Baby and Feminine CareSell1,936$278KAug 20, 2026
Santos De Azevedo Juliana MonteiroCEO - GroomingSell2,368$340KAug 20, 2026

Members of Congress have also reported 50 trades in PG. See the full insider & congress timeline.

Source: SEC Form 4 filings. Open-market buys & sells only. Not investment advice.

See the interactive insider chart & every trade

Scenario analysis

Bear, base & bull

Three growth assumptions, three fair values — and where today's price lands

What's working

Key strengths

Identified by Buffett framework analysis

Return on Equity

ROE Quality (Low Leverage)

Debt Levels

Risk factors & concerns — free account

Unlock

Company financials

5-Year Financials

Income statement highlights — annual, USD

Metric20262025202420232022
Revenue$87.0B
$84.3B
$84.0B
$82.0B
$80.2B
Rev. Growth+3.3%+0.3%+2.5%+2.3%—
Net Income$16.0B$16.0B$14.9B$14.7B$14.7B
Net Margin18.4%19.0%17.7%17.9%18.4%
EPS (Diluted)$6.75$6.67$6.18$6.07$6.00
Free Cash FlowLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to view

Full analysis included

See the complete picture for PG

Exact buy targets, margin of safety, detailed investor checklists, and risk breakdown — all frameworks, all numbers.

Buy & sell targetsFull checklistRisk breakdown

Free: 3 analyses/month · Pay per stock: $4.99 · Pro: $19.99/mo

More Consumer Defensive stocks

Educational Use Only · Not Financial Advice

Analysis, scores, valuations, and buy zones are derived from publicly documented investor frameworks (Buffett, Lynch, Benjamin Graham, Phil Town) for learning purposes only. They are not recommendations from licensed financial advisors. Past performance does not guarantee future results. Prices may be delayed up to 15 minutes. Always conduct your own research before making any investment decisions.