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Is Morgan Stanley (MS) Undervalued? Valuation & Fair Price

At $196.31, 3 of the 4 frameworks would pass on Morgan Stanley today — Warren Buffett, Benjamin Graham, and Phil Town (Rule #1) rate it Avoid and Peter Lynch rates it Hold. Each model calculates its own fair value and margin of safety; create a free account to see the exact buy price behind every verdict.

MS

Morgan Stanley

MS

Financial Services · Financial - Capital Markets · NYSE

$196.31

P/E 23.6×

CEO

Edward N. Pick

Sector

Financial Services

Industry

Financial - Capital Markets

Morgan Stanley operates as a prominent financial holding company, delivering a comprehensive suite of financial solutions and services. Its diverse clientele spans major corporations, governmental bodies, financial institutions, and individual clients across various global regions, including the Americas, Europe, the Middle East, Africa, and Asia. The firm's operations are structured into three primary divisions: Institutional Securities, Wealth Management, and Investment Management. Within the Institutional Securities segment, Morgan Stanley provides crucial capital-raising and strategic financial advisory services. This includes underwriting activities for debt, equity, and other financial instruments, alongside expert counsel on mergers and acquisitions, corporate reorganizations, real estate transactions, and project financing. Furthermore, this division is a key player in sales and trading, offering services like sales execution, financing solutions, prime brokerage, and market-making across equity and fixed-income products, encompassing foreign exchange and commodities. It also extends corporate and commercial real estate loans, furnishes secured lending facilities, supports sales and trading clients with financing, and engages in asset-backed and mortgage lending. Investment and research services, along with specific wealth management offerings, are also part of this segment. The Wealth Management segment caters to individual investors, as well as small to medium-sized enterprises and institutions. It offers a broad spectrum of services, from financial advisor-led and self-directed brokerage and investment guidance to comprehensive financial and wealth planning. This segment also delivers workplace solutions, such as stock plan administration, and provides annuity and insurance products. Lending options include securities-backed loans, residential real estate mortgages, and other credit facilities, complemented by banking and retirement plan services. Finally, the Investment Management segment is dedicated to providing specialized investment products, including equity, fixed income, liquidity, and alternative strategies. These offerings are distributed through institutional and intermediary channels to a sophisticated client base that features benefit and defined contribution plans, foundations, endowments, governmental entities, sovereign wealth funds, insurance companies, and corporate and third-party fund sponsors. Morgan Stanley's origins trace back to its founding in 1924, and its global headquarters are situated in New York, New York.

Investor scorecard

How the four investors rate Morgan Stanley

3 of 4 frameworks urge caution

Warren Buffett
56%Avoid
Benjamin Graham
29%Avoid
Peter Lynch
67%Hold
Phil Town (Rule #1)
36%Avoid

Investor model analysis

Details locked

At $196.31, 3 of 4 frameworks say Avoid

Business Quality48/100

Intrinsic Value (DCF)

Warren Buffett's valuation model · select an investor above to switch

Intrinsic Value

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Buy Below

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Strong Buy

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Margin of Safety

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Insider & congress activity

Are insiders buying MS?

Over recent SEC Form 4 filings, MS insiders bought $0 and sold $51.7M of stock across 33 open-market trades. Insiders sell for many reasons, but they buy for one.

Bought $0Sold $51.7M
Recent open-market insider trades for MS
InsiderActionSharesValueDate
SCHAPIRO MARY LdirectorSell1,000$212KJul 28, 2026
Pizzi Michael A.Head Technology & OperationsSell17,064$3.7MJul 17, 2026
Pizzi Michael A.Head Technology & OperationsSell7,101$1.5MJul 17, 2026
YESHAYA SHARONChief Financial OfficerSell6,382$1.4MJul 16, 2026
YESHAYA SHARONChief Financial OfficerSell9,172$2.0MJul 16, 2026

Members of Congress have also reported 50 trades in MS. See the full insider & congress timeline.

Source: SEC Form 4 filings. Open-market buys & sells only. Not investment advice.

See the interactive insider chart & every trade

Scenario analysis

Bear, base & bull

Three growth assumptions, three fair values — and where today's price lands

What's working

Key strengths

Identified by Buffett framework analysis

Return on Equity

Gross Margin

Net Profit Margin

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Company financials

5-Year Financials

Income statement highlights — annual, USD

Metric20252024202320222021
Revenue$115.0B
$103.1B
$88.3B
$62.5B
$57.8B
Rev. Growth+11.5%+16.8%+41.3%+8.1%—
Net Income$16.9B$13.4B$9.1B$11.0B$15.0B
Net Margin14.7%13.0%10.3%17.7%26.0%
EPS (Diluted)$10.34$8.04$5.24$6.23$8.16
Free Cash FlowLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to view

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Educational Use Only · Not Financial Advice

Analysis, scores, valuations, and buy zones are derived from publicly documented investor frameworks (Buffett, Lynch, Benjamin Graham, Phil Town) for learning purposes only. They are not recommendations from licensed financial advisors. Past performance does not guarantee future results. Prices may be delayed up to 15 minutes. Always conduct your own research before making any investment decisions.