Is The Coca-Cola Company (KO) Undervalued? Valuation & Fair Price
At $87.81, 3 of the 4 frameworks would pass on The Coca-Cola Company today — Warren Buffett, Benjamin Graham, and Phil Town (Rule #1) rate it Avoid and Peter Lynch rates it Hold. Each model calculates its own fair value and margin of safety; create a free account to see the exact buy price behind every verdict.
The Coca-Cola Company
KOConsumer Defensive · Beverages - Non-Alcoholic · NYSE
$87.81
P/E 26.6×
CEO
Henrique Braun
Sector
Consumer Defensive
Industry
Beverages - Non-Alcoholic
Website
www.coca-colacompany.comThe Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers comprising restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta, Sprite, Simply, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade, Topo Chico, Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara, and dogadan brands. It operates through a network of independent bottling partners, distributors, wholesalers, and retailers, as well as through bottling and distribution operators. The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.
Investor scorecard
How the four investors rate The Coca-Cola Company
3 of 4 frameworks urge caution
Investor model analysis
Details lockedAt $87.81, 3 of 4 frameworks say Avoid
Intrinsic Value (DCF)
Warren Buffett's valuation model · select an investor above to switch
Intrinsic Value
Locked — upgrade to viewBuy Below
Locked — upgrade to viewStrong Buy
Locked — upgrade to viewMargin of Safety
Locked — upgrade to viewUnlock buy targets with a free account
Get startedCreate a free account to see buy targets, full checklists & risk analysis Get started
Insider & congress activity
Are insiders buying KO?
Over recent SEC Form 4 filings, KO insiders bought $0 and sold $158.8M of stock across 21 open-market trades. Insiders sell for many reasons, but they buy for one.
| Insider | Action | Shares | Value | Date |
|---|---|---|---|---|
| Pietracci BrunoPresident, Latin America OU | Sell | 29,246 | $2.7M | Aug 20, 2026 |
| QUAN NANCYExecutive Vice President | Sell | 50,000 | $4.5M | Aug 19, 2026 |
| Ray SanketPresident INSWA | Sell | 9,958 | $861K | Aug 10, 2026 |
| Ortega LuisaEurope OU President | Sell | 35,983 | $3.1M | Aug 6, 2026 |
| Ortega LuisaEurope OU President | Sell | 19,772 | $1.7M | Aug 6, 2026 |
Members of Congress have also reported 50 trades in KO. See the full insider & congress timeline.
Source: SEC Form 4 filings. Open-market buys & sells only. Not investment advice.
See the interactive insider chart & every tradeScenario analysis
Bear, base & bull
Three growth assumptions, three fair values — and where today's price lands
What's working
Key strengths
Identified by Buffett framework analysis
Company financials
5-Year Financials
Income statement highlights — annual, USD
| Metric | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | $47.9B | $47.1B | $45.8B | $43.0B | $38.7B |
| Rev. Growth | +1.9% | +2.9% | +6.4% | +11.3% | — |
| Net Income | $13.1B | $10.6B | $10.7B | $9.5B | $9.8B |
| Net Margin | 27.3% | 22.6% | 23.4% | 22.2% | 25.3% |
| EPS (Diluted) | $3.05 | $2.47 | $2.48 | $2.20 | $2.26 |
| Free Cash Flow | Locked — upgrade to view | Locked — upgrade to view | Locked — upgrade to view | Locked — upgrade to view | Locked — upgrade to view |
Full analysis included
See the complete picture for KO
Exact buy targets, margin of safety, detailed investor checklists, and risk breakdown — all frameworks, all numbers.
Free: 3 analyses/month · Pay per stock: $4.99 · Pro: $19.99/mo
More Consumer Defensive stocks
Educational Use Only · Not Financial Advice
Analysis, scores, valuations, and buy zones are derived from publicly documented investor frameworks (Buffett, Lynch, Benjamin Graham, Phil Town) for learning purposes only. They are not recommendations from licensed financial advisors. Past performance does not guarantee future results. Prices may be delayed up to 15 minutes. Always conduct your own research before making any investment decisions.