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Is The Coca-Cola Company (KO) Undervalued? Valuation & Fair Price

At $87.81, 3 of the 4 frameworks would pass on The Coca-Cola Company today — Warren Buffett, Benjamin Graham, and Phil Town (Rule #1) rate it Avoid and Peter Lynch rates it Hold. Each model calculates its own fair value and margin of safety; create a free account to see the exact buy price behind every verdict.

KO

The Coca-Cola Company

KO

Consumer Defensive · Beverages - Non-Alcoholic · NYSE

$87.81

P/E 26.6×

CEO

Henrique Braun

Sector

Consumer Defensive

Industry

Beverages - Non-Alcoholic

The Coca-Cola Company, a beverage company, manufactures and sells various nonalcoholic beverages in the United States and internationally. The company provides Trademark Coca-Cola, sparkling soft drinks and flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and emerging beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers comprising restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta, Sprite, Simply, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Crystal, Dasani, Fuze Tea, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, I LOHAS, Powerade, Topo Chico, Core Power, Del Valle, fairlife, innocent, Maaza, Minute Maid, Minute Maid Pulpy, Santa Clara, and dogadan brands. It operates through a network of independent bottling partners, distributors, wholesalers, and retailers, as well as through bottling and distribution operators. The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.

Investor scorecard

How the four investors rate The Coca-Cola Company

3 of 4 frameworks urge caution

Warren Buffett
56%Avoid
Benjamin Graham
29%Avoid
Peter Lynch
61%Hold
Phil Town (Rule #1)
64%Avoid

Investor model analysis

Details locked

At $87.81, 3 of 4 frameworks say Avoid

Business Quality52/100

Intrinsic Value (DCF)

Warren Buffett's valuation model · select an investor above to switch

Intrinsic Value

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Buy Below

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Strong Buy

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Margin of Safety

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Insider & congress activity

Are insiders buying KO?

Over recent SEC Form 4 filings, KO insiders bought $0 and sold $158.8M of stock across 21 open-market trades. Insiders sell for many reasons, but they buy for one.

Bought $0Sold $158.8M
Recent open-market insider trades for KO
InsiderActionSharesValueDate
Pietracci BrunoPresident, Latin America OUSell29,246$2.7MAug 20, 2026
QUAN NANCYExecutive Vice PresidentSell50,000$4.5MAug 19, 2026
Ray SanketPresident INSWASell9,958$861KAug 10, 2026
Ortega LuisaEurope OU PresidentSell35,983$3.1MAug 6, 2026
Ortega LuisaEurope OU PresidentSell19,772$1.7MAug 6, 2026

Members of Congress have also reported 50 trades in KO. See the full insider & congress timeline.

Source: SEC Form 4 filings. Open-market buys & sells only. Not investment advice.

See the interactive insider chart & every trade

Scenario analysis

Bear, base & bull

Three growth assumptions, three fair values — and where today's price lands

What's working

Key strengths

Identified by Buffett framework analysis

Return on Equity

ROE Consistency

Gross Margin

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Company financials

5-Year Financials

Income statement highlights — annual, USD

Metric20252024202320222021
Revenue$47.9B
$47.1B
$45.8B
$43.0B
$38.7B
Rev. Growth+1.9%+2.9%+6.4%+11.3%—
Net Income$13.1B$10.6B$10.7B$9.5B$9.8B
Net Margin27.3%22.6%23.4%22.2%25.3%
EPS (Diluted)$3.05$2.47$2.48$2.20$2.26
Free Cash FlowLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to viewLocked — upgrade to view

Full analysis included

See the complete picture for KO

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Educational Use Only · Not Financial Advice

Analysis, scores, valuations, and buy zones are derived from publicly documented investor frameworks (Buffett, Lynch, Benjamin Graham, Phil Town) for learning purposes only. They are not recommendations from licensed financial advisors. Past performance does not guarantee future results. Prices may be delayed up to 15 minutes. Always conduct your own research before making any investment decisions.